I would to like to hear about your Crowd Funding experience with Distilleries.
check out Old 4th distillery Atlanta
Just like all markets, it's only as successful as the people promoting it. Kickstarter and Indiegogo (the two largest) show you all the success stories, but if you dig a little deeper there's dozens and dozens of utter failures.
I'd say 60% of the time it fails purely by not having a professionally made video. The other 40% by not being good enough at marketing it, not having the connections, or just asking for an absurd amount of money.
Personally I think the "peak crowdfunding" era has come and gone. It was cool for a while, but now people are using it as a source of free money.
Also, I'll second that Old 4th has a wicked awesome kickstarter video!
Here are a couple articles about how we did it:
Here is my article about Indiegogo's Equity crowdfunding:
I have most of the costs worked out, feel free to contact me directly.