i heart Wines, part of the Freixenet Copestick Group, reports that the brand has exceeded £100 million in retail sales this year and is on track to sell 25 million bottles of wine this year.
Image from: Internet
According to IRI data (as of June 14, 2020), the wine brand currently claims the tenth position in the UK market, especially with the strong sales record of its Prosecco brand.
According to IRI sales data for the same period, the i heart Prosecco label brand is now the best-selling brand in the UK market.
Last week, the brand launched a new TV advertising campaign in partnership with Celebrity Googlebox. The ad will air in the UK on independent TV, Channel 4 and Sky Media.
Dani McDonald, Senior Brand Manager at i heart Wines, said: "We are delighted to see such good news for i heart. It's been a busy few months and we've had to adjust our plans. One of the key strengths of this brand is its ability to respond in a timely manner to provide solutions for consumers and customers. We are excited to see the success of the i heart Wines brand.
Freixenet Copestick Group recently launched the i heart Malbec brand in Morrison's supermarket stores and will be launching a new campaign and brand hotspot in Asda stores on August 3.