The Hurun Research Institute released the "2020 Hurun China's Most Historic and Cultural Heritage Brand List" on December 17, and Yantai Zhang Yu was listed as the only wine brand on the list.
Image courtesy of: Zhang Yu Wines
The Hurun Report is an authoritative organization that tracks changes in China"s entrepreneurial community. 1999 saw the creation of the Hurun Report, and since then a series of groundbreaking rankings have been compiled.
The 2020 Hurun China's Most Historic and Culturally Rich Brands List covers brands with a history of more than 60 years in mainland China that provide products or services to consumers, and examines three dimensions of brand history, value and cultural connotation.
According to the list released by the Ministry of Commerce's Chinese Old Brand Information Management System, there are 1128 old brands in China, and a total of 50 of the most successful old brands in mainland China are honored on the list this time.
Founded in 1892, Zhang Yu was the first Chinese company to brew wine industrially. With its profound history and good reputation, Zhang Yu was selected as one of the first batch of Chinese Old Brands by the Ministry of Commerce back in 2006.
Hurun, Chairman and Chief Research Officer of Hurun Billion, said: With such a long history in China, not many old brands have survived. Only seven of the 50 most successful old brands were founded after the founding of New China. Many entrepreneurs are in the process of creating century-old brands, and I hope this list will give them some inspiration: what are the most successful old brands in China's history. The stories of these brands are well worth learning and referencing.
It is also worth mentioning that the Shandong Provincial Government Information Office recently held a series of press conferences on the theme of the 13th Five-Year Plan Achievement Tour. The meeting introduced the transformation and upgrading of manufacturing industry during the 13th Five-Year Plan of Shandong Province, with special mention of Yantai Zhangyu Company being listed among the top 100 Chinese brands in terms of value.