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May 30, 2022 View:

Wine trade to go fully digital

Innovation is happening in every field and is becoming increasingly important in the world of wine.

Image courtesy of: Italian Wine Channel

As the latest report from the London International Wine Exchange (Liv-ex), entitled "The Wine Business of Tomorrow: 3 Innovative Models to Take You into the Future," tells us the wine trade will be fully digital.

A hypothesis, nothing more, because from a sociocultural point of view, the wine industry is based on human relationships and connections, while the use of technology in this field remains relatively low.