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May 30, 2022 View:

Wine therapy gaining popularity in Europe and the US

In recent years, Vino Therapy has become popular as a unique lifestyle in Europe and the United States, with many country inns and resorts offering wine skincare treatments with special features. Vino therapy is suitable for both face and body skin, and is increasingly popular for its anti-aging, exfoliating, and relaxing calming effects.

Image from: Italian Wine Network

These benefits of wine skin care treatments are rooted in the natural characteristics of wine grapes.

Since ancient times, the Egyptians, Greeks and Romans have discovered that grapes, a precious fruit, are not only delicious but also extraordinarily friendly to the skin, promoting microcirculation and revitalizing it. In the 1990s, professionals studying polyphenolic substances discovered that grapes contain substances that inhibit free radicals and are rich in antioxidant polyphenols, resveratrol, vitamin B, vitamin C, minerals and quisetin. These natural substances are powerful and have an important role in stimulating the microcirculation of the skin. Based on these characteristics of grapes, wine skin care therapy was born.

Interestingly, studies also show that wines made from different varieties of grapes exhibit different functional properties: wines made from varieties such as Moscato, Dolcetto and Nebbiolo are better for nourishing the skin. Lambrusco wines are rich in minerals and are more likely to promote the regeneration of skin tissue. Cabernet Sauvignon and Merlot wines accelerate the metabolism of skin cells. Sangiovese wines reduce the redness of the skin and have a significant calming and relaxing effect, which is why Chianti wines are more often used for massage. In addition, crushed grape seeds can be used in facial and body scrubs.

In short, a wide variety of wine skincare treatments can energize the skin, help repair the skin barrier, exfoliate, and make the skin smoother and more resilient. Perhaps, in the future, there will be wine formulas blended according to the target therapeutic effect in wine skincare treatments too!