The Bierzo appellation ended 2020 with a 14.8% drop in sales at 7.55 million bottles, down 1.3 million bottles from 2019.
Image courtesy of: Penin Guide Spain
As in most appellations, the New Crown epidemic severely affected sales, especially in April and May, due to strict restrictions, reduced economic activity and consumption, and the closure of the hospitality industry, which significantly reduced demand for wine, not only in Spain, but also in other EU countries and around the world.
The most problematic month, April 2020, saw a 74.05% drop in sales compared to the same month last year (from 740,760 bottles sold in April 2019 to only 192,240 bottles sold in April 2020), while May saw a 57.11% drop (from 845,302 bottles in 2019 to 362,561 bottles in 2020)
And June began to pick up, with a comeback in terms of volume after the partial opening of the hospitality sector and the growth of online sales. Meanwhile, the #TuVinoDelBierzo campaign released on radio, TV, news and social networks helped sales of the appellation, which reached 690,187 bottles during the month, compared to 770,994 bottles in June 2019.