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May 30, 2022 View:

Wine merchant Siduri launches AR holographic technology

Pinot noir producer Siduri is leading the wine industry into a new era of digital narratives.

Image from: Wine Click

The winery has developed a holographic and 3D interactive experience using augmented reality (AR) technology and can launch the app on consumers" smartphones with a simple QR code scan, without the use of any app or headset.

How to tell the story of wine has always been at the heart of wine marketing. We've been trying to taste with winemakers in person, says David Bowman, executive vice president of Jackson Family Wines. It starts with figuring out the next frontier of wine narrative.