As we move toward the first two months of 2021, mass distribution of wine will continue to be strong.
Image courtesy of: Italian Wine Channel
Compared to the same period in 2020, wine sales will increase by 8.4% (when the epidemic has not yet expanded in Italy) and most importantly by 18.6% in value.
In fact, the latter reaffirms that many Italians, even with the closure of many restaurants, have focused their attention on the more valuable wines that are brought to the table.
