China's leading wine data service platform, Wine Click, has recently joined the SquareGrape Incubation Center, a joint venture with YBF Ventures in Australia, led by Treasury Wine Estates, to explore new business models in the wine industry.
Image from: Wine Click
Through the SquareGrape project, Wine Click will start a comprehensive and in-depth cooperation with one of the world"s largest wine companies, Fuyi, to further realize the industry on the ground and gradually go out of the country and expand overseas markets.
It is reported that a total of four innovative companies from France, the United States, China and Australia have been shortlisted for the SquareGrape program. With its monopoly in the Chinese market, Wine Click was shortlisted to explore the corresponding combination of wine product delivery, content and brand promotion and consumer behavior analysis for Cognac (TWE). In particular, it will effectively combine and mutually promote traditional wine products and emerging consumer groups through various innovative technological means, enhance brand interaction and community stickiness between Cognac (TWE) and consumers in all aspects, and help Cognac (TWE) better face the challenges of the next stage of development.
