Veteran British wine importer Ehrmanns' Beefsteak Club brand is sponsoring a one-day international cricket series between England and South Africa as part of a wider TV advertising campaign.
Image from: Internet
It is estimated that the game will attract about 2 million TV viewers when it finally starts.
The ads on the perimeter billboards will be combined with a national television campaign by RAND that begins Dec. 1 and includes ads for cricket matches on Sky Sports.
Keith Lay, Head of Marketing at Ehrmanns, said: After promoting the Beefsteak Club brand with the Barmy Army over the summer, the sponsored peripheral advertising was a great way to get our message broadcast on the 2 million England fans watching live cricket on Sky Sports.
