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May 30, 2022 View:

Veteran UK wine importer Ehrmanns offers TV ad promotion for cricket match

Veteran British wine importer Ehrmanns' Beefsteak Club brand is sponsoring a one-day international cricket series between England and South Africa as part of a wider TV advertising campaign.

Image from: Internet

It is estimated that the game will attract about 2 million TV viewers when it finally starts.

The ads on the perimeter billboards will be combined with a national television campaign by RAND that begins Dec. 1 and includes ads for cricket matches on Sky Sports.

Keith Lay, Head of Marketing at Ehrmanns, said: After promoting the Beefsteak Club brand with the Barmy Army over the summer, the sponsored peripheral advertising was a great way to get our message broadcast on the 2 million England fans watching live cricket on Sky Sports.