The Consorzio di tutela Vini Valpolicella, one of the most important appellations in the Veneto region of Italy, will take measures to protect the value of the grapes and wines without creating tensions in the market and supply chain.
Image courtesy of: Italian Wine Channel
Reducing the maximum yields limited by appellation regulations to avoid overproduction and prevent the value of grapes and wines from plummeting: against the backdrop of the rampant COVID-19 in 2020, many of the most important wine conservancies have begun to use production reductions as a way to protect the market value of their wines.
Valpolicella, one of the most important appellations of the Veneto, has joined the ranks and, faced with a highly uncertain future, has begun to adapt actively to the performance of the market in the coming year.
The Consorzio Vini Valpolicella, led by President Andrea Sartori and Manager Olga Bussinello, has decided to reduce the maximum yield of vineyards from 120 to 100 quintals per hectare for the Amarone and Recioto by 45%, and not to develop new vineyards for the next two years.
These initiatives have been approved in general by the vast majority of shareholders and, according to the Conservancy, are necessary in view of the enormous impact of the coronavirus on domestic to international markets.
In the international market, Amarone, Ripasso, Valpolicella and Recioto account for almost 3/4 of the total sales.