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May 30, 2022 View:

US rapper Snoop Dogg launches wine with AR interaction

On July 16 Qingting.com reported that Snoop Dogg (Snoop Dogg), a well-known rapper, actor and producer in the US region, and his studio Tactic launched a wine with AR interaction: Snoop Cali Red.

Image from: Qingting.com

It is understood that this wine manufacturing actually comes from 19 Crimes, characterized by the addition of Snoop Dogg"s AR advertising interactive play, which is considered a co-branded cooperation model.

After purchasing the co-branded wine, to watch these AR interactions (including a featured CG animation and audio), you will need the Living Wine Label app, which is now available for download and experience.

John Wardley, vice president of marketing at 19 Crimes, said: "With our brand background, we realized that the values behind our brand are timeless, and when we looked for a spokesperson with a modern eye, the first person we thought of was Snoop Dogg, and Snoop Dogg himself likes our brand, which led to this partnership.