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May 30, 2022 View:

U.S. rapper Post Malone launches Southern French rosé with brisk pre-sales

American rapper Post Malone launched his personal southern French rosé Maison No. 9 not long ago. Two days ago, he had a two-day pre-sale on Vivino and instantly sold 50,000 bottles, proving once again the star's power to bring in goods.

Photo courtesy of: Wine Click

According to TMZ, Malone"s rosé was so popular that on the morning of the sale, the huge number of visitors crowded Vivino and there was downtime.

The rosé, named Maison No. 9 after Malone's favorite tarot card, was made by Malone himself in collaboration with his friend James Morrissey of Global Brand Equities and music manager Dre London. The trio created the wine by working closely with winemaker Alexis Cornu of the Provence winery group MDCV. To make the wine, Malone traveled extensively to France during his tour last year.

This pale pink 2019 Mediterranean IGP, made from 45% Grenache, 25% Cinsault, 15% Syrah and 15% Merlot, has aromas of "ripe pineapple, pear and strawberry" "with a clean, dry finish". The appearance is in a tall bottle with an elongated neck and a glass stopper shaped like the turret of a castle.

The pink wine is now officially on sale and is available in most U.S. states for $21.99 a bottle, which translates to about $155.

"The rosé is for when you want to get a little fancy. I've been thinking about making my own wine for a while now. It's great to work with Global Brand Equities because they understand our vision. maison No. 9 is smooth and you'll all love it." Malone made his comments on the announcement of the wine when

Photo courtesy of: Wine Click

According to Forbes, Malone"s choice to make a rosé came about after admiring actor Mark Wahlberg's impressive collection of fine wines, and that's when he became interested in wine.

Malone is not the first celebrity to take an interest in rosé. Since 2011, Brad Pitt and Angelina Jolie have been making Provence pink wines at Château Miraval, and in 2017 American rocker Jon Bon Jovi collaborated with his son Jesse and winemaker Gérard Bertrand on the Languedoc rosé Hampton Water.

Not long ago pop princess Kylie Minogue entered the wine scene with her own rosé from France and will be releasing a Provence rosé later this year.

It seems that the rising trend of rosé wine will continue for a long time under the vigorous lead of the stars, especially the appeal of the stars in the young group, to a large extent, to bring a boost to the extensive development of rosé wine.