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May 30, 2022 View:

UK wine retailer Majestic unveils new plan to win back lost customers

British wine retailer Majestic has unveiled plans to re-engage customers it has lost in recent years, including opening two new stores, overhauling its website and updating its products.

Image from: Internet

The retailer said 150,000 new customers used its local delivery service during the coronavirus pandemic, and Google searches for Majestic wine increased by 3,500 percent.

Like many retailers with an online presence, Majestic faced unprecedented demand in late March, causing its website to crash. The company temporarily closed its stores and later resumed its click-and-pick service in May and reopened in June.

However, online sales have not been affected, with wine online sales increasing by more than 300% in April, May and June. The company said demand has been offset by additional costs and a reduction in business at its online trading arm, Majestic Commercial (down 94%), and in Calais stores.

The retailer saw an 11% increase in the average price of wines sold over the same period, with sales of English wines up 122% and Australian wines up 159%. Rosé wines were also popular, up 95 percent, with sales of Loire Valley, Burgundy, Sherry and Beaujolais all doing well.

Looking ahead, CEO John Colley said it"s about getting back to what we do best.

We now have the vision and strategy to take the company forward as a team," he said. I am confident that the future of this 40-year-old company will be very exciting.