The High Court of Justice in England recently ruled in favor of the Consorzio Prosecco Doc in a dispute between Prosecco (Italy) and Nosecco (France) over the name of the wine label, and the famous French winery Les Grands Chais de France was banned from selling wines under the name Nosecco. Les Grands Chais de France was banned from selling wines under the name Nosecco.
Image from: Internet
The legal dispute began in 2017. Due to the popularity of the Italian Prosecco sparkling wine in the UK, the French winery Les Grands Chais de France followed suit and launched a Nosecco product with a name similar to Prosecco.
In 2018, the registration of the Nocek trademark was rejected after the Italian Association of Prosecco Appellations filed a protest with the UK Intellectual Property Office.
The French winery appealed the ruling, claiming that the secco in Nosecon was merely to highlight the lower alcohol content and had nothing to do with the secco in Prosecco, and again appealed to the High Court. In the end the English High Court ruled that the mark was indeed too closely associated with Prosecco and misleading, and the Italian Association of Prosecco Appellations won big.