The third annual Georgia Wine Forum, organized by the National Wine Board and the U.S.-Georgia Chamber of Commerce, was held online on Nov. 11, U.S. time.
Photo courtesy of: Georgia Wine Promotion Center
Georgian Minister of Environmental Protection and Agriculture Levan Davitashvili participated in the forum remotely. The Minister participated in a scientific webinar held within the framework of the Georgian Wine Forum, which was devoted to the 8,000-year history of Georgian wine and the unique culture of winemaking. The participants discussed the current state of the Georgian wine industry, the industry"s contribution to the country's economic development, its potential and prospects, as well as the marketing strategy of Georgian wines in the United States before the world pandemic and during the new crown pandemic phase, in the context of the history, genetics and traditions of Georgian wines.
The webinar was also attended by Mamuka Tsereteli, President of the U.S.-Georgia Business Council; Davit Lordkipanidze, Director of the National Museum of Georgia; Davit Magradze, Coordinator of the Georgian Grapevine and Cultural Studies Program; and experts from around the world, including Tornike Kordzaia, head of research at TBC Bank, and Dr. Patrick McGovern, a molecular biologist at Penn State University.
The Georgia Wine Forum is an initiative of the U.S.-Georgia Business Council. The inaugural Forum was hosted in Washington, D.C., in 2018 and last year in Boston, at Harvard University. This year's forum was originally planned to be held in Davis, California, at the Robert Mondavi Institute of Wine and Food Science, one of the most prestigious wine universities in the world. However, due to the new crown pandemic, this year's forum was moved online. The Forum traditionally includes a scientific session during which scientists from around the world become familiar with scientific research on the culture and history of the Georgian grape.
During the Forum, which will take place on November 19, U.S. time, the Forum will also host a tasting event where professionals and representatives of the trade are invited to get to know and taste Georgian wines. This year, up to 50 wine professionals will get acquainted with Georgian wines via remote online access.
The United States is a strategic market for Georgian wines, and wine exports to that country have been steadily increasing over the past five years. With the support of the National Wine Agency of the Ministry of Environment and Agriculture, the US has promoted Georgian wines in various forms this year, even in the face of the popularity of new crowns. As a result, in the first 10 months of this year, Georgia exported 804,000 bottles of wine to the United States, an increase of 33% compared to the same period last year.