In a recent interview, Rosa Melchor, president of Wine Route Spain, said that the wine tourism industry does not have to make many changes to be healthy and safe, and that it will not be crippled by the coronavirus in the future.
Image courtesy of: Penin Guide Spain
Rosa Melchor has always had a positive attitude towards wine tourism, which generates between 250 million and 300 million euros per year. However, the wine tourism industry has to adapt to the current reality and, despite the difficulties, only small changes are needed to ensure health and safety, according to Rosa Melchor, who believes that the characteristics of wine tourism can be adapted slightly to improve health and safety. In general, groups are small, with most tourists traveling as couples or with friends, and about 85.5% of tourists choose to travel by car or rent a vehicle. Spain has 31 wine routes that run through all the towns, most of which are rural, wine-growing and wine-making villages with relatively low population densities that can be traveled safely by wearing a mask and taking protective measures.
Rosa Melchor is convinced that the future is not necessarily bleak for the wine tourism industry. Rosa Melchor is convinced that the future does not have to be bleak for the wine tourism industry and that 2021 will be a great year for us.