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May 30, 2022 View:

Spain's Basque Country to launch new wine brand

In light of the impact of the coronavirus on the wine industry, the wine associations and unions of the Spanish Basque Country (Pas Vasco) have conducted group meetings to discuss measures to address the current crisis.

Image courtesy of: Penin Guide Spain

During the meeting they analyzed the current lines of cooperation and adjusted the promotional program with a focus on the coronavirus crisis.

In terms of measures to support the wine industry, a new brand, Basque Wine, will be launched, which will have a joint promotion by the Basque government and the Basque wine industry, with the aim of promoting local wines and thus consolidating their position in Spain and internationally. Any wine made with more than 85% local grapes will be able to use the brand.