The South African Deist Group has recently sold the respected Price Winery to the Jordaan family, owners of Bartinney Winery, for an undisclosed sum.
Image from: Internet
The winery, located in the Par-Simonberg appellation, has been owned by the Deist Group for the past 45 years. The new owner, Michael Jordaan, former CEO of First National Bank and now head of Montegray Capital, will take over ownership of Price Winery on April 1, 2021. Details of the transaction have not been disclosed.
Jordaan and his wife Rose also own and operate Bartinney Winery, which is located in the neighboring Banhoek Valley appellation.
Château Price is a large winery with a total area of 961 hectares, 400 of which are devoted to vines, while the cellars can handle up to 1,000 tons of fruit.
Château Price was originally founded in 1693 by Charles Marais, a French Huguenot, and is known for its Cape Dutch architecture. It was a highly regarded winery and in 1990, the late Paul Pontinleve, owner of Château Margaux, inquired about the amount of the purchase. In 1990, the late Paul Pontin Lévy, owner of Château Margaux, inquired about the amount of the purchase of this estate.