Recently, the Scotch Whisky Association (SWA) released the export data of Scotch whisky in 2020, Scotch whisky in 2020, the annual export value of 3.8 billion pounds, down 22.6%; the annual total exports of 1.14 billion bottles (700ml), down 12.6%.
For the first time, China entered the top 10 list of the top 10 markets for the value of Scotch whisky exports, ranking 10th, with its total exports to China reaching £107 million, up 20.4% year-on-year.
Whisky is becoming more and more popular among consumers in China.
