The rampant epidemic has not affected wineries equally, with those with supply channels increasing their wine sales on supermarket shelves, while some wineries focusing on bars, restaurants, and hotels have reduced sales.
Image courtesy of: Penin Guide Spain
The Toro appellation has broken sales records, selling 15.43 million bottles of wine with the Protected Designation of Origin in 2020, a 2% increase over the previous year. Felipe Nalda, president of the appellation"s management board, said the increase in sales was due to the fact that Toro is a great wine region that is widely recognized in the market.
2019 marks the first time that the Toro AOC has surpassed the 15 million bottle mark at 15,135,000 bottles, and this year that number is at a new high.