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May 30, 2022 View:

Prats family acquires Chateau dEstoublon in Provence

The Prats family, former owners of Château d'Estour in Bordeaux, and media mogul Stphane Courbit have joined forces to acquire Château Estoublon in Provence, the latest high-profile acquisition in the appellation.

Image from: Internet

This 300-hectare estate in Provence was built in the 17th century and sold by the Reboul-Schneider family after more than 20 years at the helm.

Located on the southern slopes of the Alpilles, this organically farmed estate covers 18 hectares of vineyards planted with Grenache, Syrah, Cabernet Sauvignon, Mourvèdre, Roussanne and Marsanne vines grown on limestone, clay and sandy gravelly soils.

A new gravity-fed winery is under construction, which includes 10 rooms and a restaurant, making it ideal for tourism.

Courbit owns several luxury hotels in Courchevel, St. Tropez and Gordes, with an estimated market value of over 800 million euros.

In addition to its wines, Estoublon is surrounded by 120 hectares of olive groves, from which a range of extra virgin olive oils are produced.

To celebrate the acquisition, a flagship high-end rosé called Roseblood destoublon will be released for sale. This pale pink rosé is a blend of 50% Grenache, 45% Cinsault and 5% Tebouhon and is said to be full of fresh minerality.

The rosé will soon be available in France and the United States, and will be launched in other markets around the world next year.