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May 30, 2022 View:

Portuguese Wine Association president sets out priorities for next three years

The new president of the Portuguese Wine Association, Frederico Falco, has set out his priorities for the next three years, the first of which is to set up an observatory for the international market, followed by strengthening the training of wineries, while also mentioning that he has scheduled plans to do more internationally to increase the impact of Portuguese wines and raise the profile of Portuguese wines, as well as seeking to gradually The average size of the bottles will be increased.

Image courtesy of: Sommelier Illustrated

In addition to his three-pronged strategy, he said that dealing with the new crown epidemic this year is another priority.

I am very happy to be leading the association, which I know very well and which is doing a great job in promoting Portuguese wines worldwide, and I intend to continue along this path in the coming years, injecting more energy to help develop the Portuguese wine industry and achieve its rapid growth," he said.

Falco, who has a degree in oenology and also has experience working in several wineries, was president of the Vine and Wine Portuguese Institute between 2012 and 2018, and was CEO of Bacalha Winery during 2018 and 2019.