Sustainability is one of the biggest challenges of our time and one of the international standards for measuring the value of a brand. In order to cater to consumers' concerns about sustainability, in recent years, major spirits companies have been making environmentally friendly decisions and racking their brains to develop more environmentally friendly and sustainable wine packaging. No, here comes Absolut Vodka, the flagship store brand of Pernod Ricard, with his headline!
Image courtesy of: wine dendrobium.com
Recently, Absolut Vodka launched a limited edition bottle composed of 60% recycled glass and made it the brand"s most sustainable glass bottle to date.
The limited edition bottle follows the launch of Absolut Vodka's first paper bottles in the UK and Sweden last week. Pernod Ricard says the launch of the eco-friendly glass bottle demonstrates the brand's continuity of purpose, and the use of creativity to inspire positive change and drive its sustainable workflow.
We understand the importance of sustainability in the minds of consumers, as data shows that 83% of global consumers, choose brands with a good sustainability record," said Chris Shead, Director of Non-ready-to-drink Channels at Pernod Ricard UK. It's also clear to us that this Absolut Vodka Limited Edition is a collector's item for the brand's loyal fans. We can't wait for our consumers to have the opportunity to join us on our eco-sustainability journey.
Launched on February 1, this 700ml limited edition of Absolut Vodka is now available in major supermarkets as well as convenience stores in the UK at a suggested retail price of £20, while 1000ml is available at a suggested retail price of £28 in Costco supermarkets and on Amazon.com, and has received a lot of support from the media as well as consumers.