According to iiMedia Research, the market size of the new alcoholic beverage retail market will be about 116.75 billion yuan in 2020 and is expected to reach 136.31 billion yuan in 2021, and the overall market size of the industry is still worth looking forward to.
Photo courtesy of: Le Wine Guest
At the same time, consumer wine buying habits are changing, authentic guarantee, price concessions have become the main reason for users to buy wine online. Under the development of new retailing of alcoholic beverages in multiple scenes, the industry"s future centralization has become the direction.
