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May 30, 2022 View:

New survey shows 40% of consumers are interested in grapes and wine making

WINE BUSINESS, Sept. 3 (Bloomberg) -- The Wine Marketing Council (WMC) conducted an online survey of nearly 1,000 wine consumers, about 60 percent of whom could be described as core wine drinkers and 40 percent as marginal consumers.

Image from: Internet

The data shows that 41% of people rarely want to see the list of ingredients in a wine, while 44% of those surveyed were more interested in how the grapes were grown and how the wine was made, and 33% of respondents said they were not interested.

Meanwhile, wine type (78%), flavor and taste (69%) and origin (42%) generated a high level of interest. The survey data shows that before shopping, consumers prefer to visit wine websites, which include media such as Wine Spectator, Wine Enthusiast and other publications (33%), winery websites (22%) or wine regions (20%).