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May 30, 2022 View:

New crown pneumonia outbreak sparks wine and other wedding thank-you gifts

The new crown epidemic, wedding fashion has also quietly changed, the wedding appreciation gifts market unexpectedly hot.

Photo from: Yonhap News Agency

A South Korean office worker, Lee, had a wedding in Seoul last month when he drastically cut the number of tables for the reception. Lee prepared a lot of wine as a gift to thank his friends who came to celebrate without eating the wedding banquet, but because the majority of people who received invitations to the banquet chose to receive gifts, the thank-you gifts were given away before the wedding. Only a few guests to the buffet-style wedding banquet seemed cold and clear.

The spread of the epidemic has led to a reluctance to go out to dinners, but instead has brought the market for wedding appreciation gifts. According to the wine industry 8 news, Hite Jinro Group"s wine sales in the third quarter of this year increased 55% compared to the same period last year.

Demand for wine in bars and other entertainment venues has been sluggish due to the epidemic, but demand for drinking at home has surged, not only offsetting the former's drop in demand, but also expanding the war effort, with overall demand rising rather than falling, according to Hitejinro. Nara Cellar, a Korean wine maker, also expects sales to increase by 20 percent year-on-year this year.

Sales of rice cakes, a traditional thank-you gift in Korea, are also on the rise. Shopping sites G-market and Auction have seen a 13% and 16% increase in sales of rice cakes for thank-you gifts in recent months.