With the goal of being fully organic by 2030, New Zealand's New Mary Winery has already ventured into the field with the launch of its first organic wine range.
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Called Earth Garden, this line of 100% certified organic wines was created in response to the rapidly growing consumer demand for organic wines.
The organic wine range will be officially launched in New Zealand on March 1 and in the UK in late April. The range includes the 2020 Marlborough Sauvignon Blanc, 2020 Hawke"s Bay Rosé, 2019 Marlborough Pinot Noir and 2019 Hawke's Bay Merlot/Cabernet Sauvignon blend. In the UK, the organic wines in this range are priced between £13.99 and £16.38.
Last year, the IWSR agency predicted the global organic wine market would grow by 43% by 2024, and New Zealand's NZ$2 billion wine industry is poised to capitalize on this trend, says Matt Deller, chief global sales and marketing officer at New Mary's.
Fiona Mottershaw, Brand Director at Hatch Mansfield, added: "We are delighted to launch this important new organic wine range from the new Mary's Estate.
The Earth Garden organic wine range will be distributed in the UK by Hatch Mansfield.