A to Z Wineworks, Oregon's best-selling wine brand, has appointed wine industry veteran Michelle Barrineau as commercial intellectual property manager, effective June 15.
Image courtesy of: winebusiness
In this role, Michelle will be responsible for collecting and analyzing data on all aspects of the business to support national marketing and sales.
As A to Z Wineworks" business continues to expand, it has become critical to have accurate business intelligence to analyze and focus on sales performance and current consumer trends," said Ron Mertz, president of national sales for A to Z Wineworks.
Michelle has 20 years of experience in the wine industry and most recently served as Director of Business Development for Palm Bay International. Prior to her time at Palm Bay International, Michelle held sales positions at Coors Brewing Company, Nabisco Biscuit Company and Pinot Noir, where she worked with retailers nationwide to develop sales capabilities.