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May 30, 2022 View:

Navarra Wine Route helps boost Spanish wine tourism routes

The Navarra Wine Route platform was inaugurated in November and is currently funded by the consortium La Ribera (EDER), Tierra Estella, Tierras de Javier, Zona Media, together with the Navarra Appellation Regulatory Commission and the Navarra Government's General Directorate of Tourism and Commerce.

Image courtesy of: Penin Guide Spain

On November 11, all members of the Navarra Tourism Club got to know each other and exchange experiences through an online forum to promote the strength and diversity of Navarra"s quality tourism product. The platform aims to strengthen the cooperation between public entities and wine companies to promote the development of the Wine Route and the economic, social and environmental sustainability of Navarra. Recently, the Navarra Wine Route received the award for the best sustainable tourism destination, awarded by the Spanish Association of Wine Cities (Acevin), which also recognizes the hard work of all the participants of the Wine Route.

The Spanish Wine Route has a clear and firm commitment to the territories that make up the route, warmly welcoming every visitor to the Wine Route. Rosa Melchor, President of the Spanish Association of Wine Cities (ACEVIN), stressed: "We have done a lot to meet the new demands of the wineries. Our route is located in a rural, isolated and beautiful environment, and sustainability has always been a prerequisite for all our work. In view of the current exceptional situation, we have also designed our tours to suit families and companions, guaranteeing hygiene and safety throughout the entire chain.

The Navarra Wine Tourism Route is committed to building an alliance on this basis to promote the development of 31 wine tourism routes throughout Spain from the point of view of improving the quality of work.