In late 2020, MiBd Analytics conducted a statistical survey of the origins of white wines on New York restaurant wine lists.
Image courtesy of: ItalianWine.com
The results show that more than 70 percent of New York restaurant wine lists include white wines from the Soave DOC and Lugana DOC appellations in the Veneto region of Italy, as well as white wines from the Pinot Grigio appellation in the Veneto region. These three types of white wines are as popular as the United States of California, France"s Loire Valley and other white wine regions, in the New York restaurant wine list in the top 15 frequency.
The survey also revealed that 56% of New York restaurant wine lists include, in addition to the three aforementioned appellations, the Gavi DOCG Guaranteed Appellation in the Piemonte region, as well as white wines made from the Arneis grape.
Fifty-one percent of the restaurants' wine lists include white wines made from two indigenous varieties, Timorasso and Erbaluce, from the Piedmont region.
47% of the restaurant's wine list includes Pinot Bianco, Chardonnay, Gewrztraminer, Riesling, Mller Thurgau and Nosiola white wines.
Forty-two percent of the restaurants have white wines from the Friuli Venezia-Giulia region of the Collio DOC appellation, white wines made from the Friuli variety Ribolla, as well as the native Sicilian varieties Grillo, Catarratto and Sicilian international varieties such as Chardonnay. The white wines are produced from international varieties (e.g. Chardonnay).
Finally, Fiano di Avellino DOCG, Greco di Tufo DOCG guaranteed AOC white wines from the Campania region of southern Italy are available in 37% of the restaurants.
As can be seen, in the representative cosmopolitan city of New York, the most popular wines in the food and beverage channel are white wines from the Veneto, Piedmont Region, Trentino Alto Adige and Friuli regions in northern Italy, while boutique white wines from the south are still to be further recognized. This is related to the flavor, value for money and recognition of white wines from each region. This survey is also relevant for Italian white wine operators in the Chinese market.
According to the National Restaurant Association (NRA), 110,000 hotels and restaurants in the United States have closed in 2020 due to the impact of the new crown epidemic, accounting for about 17% of the total number of restaurants in the United States. As the main overseas market for Italian white wine, the downturn in the U.S. restaurant industry will also affect Italian wineries' choice of export destination countries to a certain extent.