Recently, Liv-ex, the international premium wine exchange in London, and The Drinks Business, the leading wine magazine, released the 2020 Power 100 Wine Brands Index, a list of the strongest annual performers in the premium wine market.
Image from: Wine Cloud Research Institute
This year"s top 10 brands are: Leroy, Leflaive, Gaja, Sassicaia, Penfolds, Ornellaia, Dom Perignon, Haut-Brion, Masseto, Louis Roederer. last year, Burgundy was a laughing stock, with 6 of the top 10 and 34 of the top 100 Last year, Burgundy dominated the list, with 6 of the top 10 and 34 of the top 100; this year, those seats are being squeezed out by Italy, the market's new favorite.
For the third year in a row, Château Leflaive was ranked in the Top 5, and this year it deservedly became No. 1. However, there are positive fluctuations and negative shocks: last year's "top" Oman Rousseau is only 25th this year, while last year's No. 2 Burgundy King Romanée-Conti has fallen to No. 21 this year, and in front of it sits No. 20, last year's No. 4, Cuc de Champagne.
In 2019, the Bordeaux Grand Cru fell out of the top 5 for the first time, with Latour ranking 10th, making it the only Bordeaux chateau to enter the top 10. This year, only King Husband was listed in the top 10, ranking 8th, while the country's "beloved" Château Lafite fell to 11th place. Price performance is the weakness of the old money of the Grand Cru.
Italy has become the top winner of the Top 100 list this year. The Italian multi-appellation region has been gaining momentum in recent years, with nine new brands on the list this time, amounting to as many as 17, including four Super Tuscans ranking even higher, and three of the four major ya's in the top 6.