Have any Questions?


May 30, 2022 View:

Italy's Pinoretto appellation renamed Emilia Romagna appellation

Starting in 2021, the Pignoletto DOC appellation in the Emilia Romagna region of north-central Italy will be officially renamed the Emilia Romagna DOC appellation.

Image from: Italian Wine Network

After the name change, the appellation will still use the Pignoletto white grape as the main grape variety, making various styles of white wines such as dry, sweet and sparkling. The decision has been approved by the Italian Ministry of Agriculture and the European Union authorities, and the new label will be launched from next year"s harvesting season.

The Pignoletto grape is a native Italian white grape variety, also known as Grechetto Gentile, which is widely distributed in the regions of Emilia Romagna and Umbria, and is also grown in the Marche region.

The Pignoletto grape is currently the second most planted grape variety in Emilia Romagna, with an annual production of 14 million bottles of wine, and is an important source of revenue for the region's wine industry, after the Lambrusco red grape. Despite the impact of the New Crown epidemic, sales of Pignoletto wines in the first half of the year increased by 10% compared to the same period last year in the large Italian distribution chains (GDO). The excellent market performance has made the GDO determined to change the name of the appellation, which is more directly related to its origin, to effectively increase the market recognition of Pignoletto wines. \

After the name change, the Emilia Romagna region will have two wine regions dominated by the Pignoletto grape: the protected appellation of Colli Bolognesi Pignoletto DOCG, located in the hills southwest of Bologna, and the appellation of Emilia Romagna DOC, located in the wider plain. Emilia Romagna DOC. These two different appellations will work together to create awareness of Pignoletto's white wines from their different price ranges and positioning.

Giacomo Savorini, general manager of the Consorzio Pignoletto Emilia Romagna and the Vini Colli Bolignesi, said: "The production and bottling areas of the two Pignoletto wine regions will remain the same. The production and bottling areas of the two Pignoletto regions will remain unchanged, so that the two different levels of wine production can maintain their individual characteristics and create synergies. With a view to the future, the DOCG region will continue to produce high quality wines, while the DOC region will continue to develop new markets, allowing Pignoletto wines to shine on the international stage.