Hong Kong wine merchant Milestone Beverages has recently launched a range of still and sparkling wine products called Atilius in the Australian market.
Image from: Internet
The wine merchant, in partnership with Jonathan Paige International Group, launched Moscato, Prosecco, Chianti and Super Tuscan wines in Australia last month.
The Atilius range of wine products is already available in key markets in the Asia Pacific region. The Atilius wine brand is one of the best-selling Italian wine brands in Hong Kong, along with the wine products of Ruffino and Antinori family, which are part of the Constellation Group.
Although the Atilius wine brand does not even have a physical retail store in Hong Kong, it has invested all its efforts in e-commerce through platforms such as the Hong Kong TV shopping mall, Downtown Manor and hotel pour contract.
Italian wine is a growing wine category in the Australian market, where there is a large Italian population. Through a partnership with Jonathan Paige International Group, Hong Kong-based wine merchant Milestone Beverages aims to build the Atilius wine brand through multiple sales channels, including e-commerce and offline markets.