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May 30, 2022 View:

Hennessy and the NBA form a partnership

Hennessy, the world's best-selling cognac brand, and the National Basketball Association (NBA) recently announced the expansion of their global partnership by designating Hennessy as the official spirits of the NBA.

Image from: Internet

The multi-year agreement is the NBA"s first global partnership with a spirits brand and marks a new chapter in Hennessy's relationship with the NBA, building on the North American agreement announced in February 2020.