Hennessy, the world's best-selling cognac brand, and the National Basketball Association (NBA) recently announced the expansion of their global partnership by designating Hennessy as the official spirits of the NBA.
Image from: Internet
The multi-year agreement is the NBA"s first global partnership with a spirits brand and marks a new chapter in Hennessy's relationship with the NBA, building on the North American agreement announced in February 2020.
