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May 30, 2022 View:

Georgian wine promotion events in the United States, France and the Netherlands

With the onset of winter, temperatures in the northern hemisphere are dropping across the board, bringing new challenges and pressures to the global fight against the New Coronavirus. Under the premise of ensuring safety and preventing the spread of New Coronavirus, the State Wine Board of Georgia has recently held online or offline wine promotion activities in many places in the United States, France and the Netherlands to drive the sales of Georgian wines in the region.

Photo courtesy of: Georgian Wine Promotion Center

United States

Online Wine Tasting

On November 19, U.S. time, Georgian wines held an online tasting in the U.S. market, attended by about 60 wine trade and media representatives, tasting six wines from different regions and styles of Georgia.

Iago Bitarishvili, winemaker from Iago Winery, participated in the tasting in Georgia.

The wine tasting was hosted by Taylor Parsons, one of the top sommeliers in the United States. He introduced the participants to Georgian wines and their history and culture.

The tasting was hosted by the State Wine Agency under the Ministry of Environmental Protection and Agriculture of Georgia and organized by Marq Energie Consulting, a U.S. marketing firm that is a partner of the Wine Agency.

Southern Glazers Wine Spirits, the largest U.S. importer of Georgian wines, will sell red wines from the Georgian wine brand Lost Eden in four U.S. states - Delaware, Florida, Pennsylvania and New Hampshire.

Lost Eden is a brand created in partnership with the Georgian Ministry of Environment and Agriculture and UNFIP specifically for the U.S. market. The brand aims to diversify the Georgian wine market so that exports of Georgian wines are not dependent on a single market.

Currently, 20,000 bottles of the Lost Eden wine have been sold in the US market.

The United States is a strategic market for Georgian wines, and wine exports to the country have been steadily increasing over the past five years. Despite the worldwide pandemic of the New Crown virus, the State Wine Board continues to promote Georgian wines in the United States using remote and various online platforms. As a result, Georgia exported 804,000 bottles of wine to the U.S. in the first 10 months of this year, an increase of 33 percent over the same period last year.

Photo courtesy of: Georgian Wine Promotion Center


At the Agricultural Market in the French city of Cannes, Le Pont Caucasien, a partner of the Georgian State Wine Agency, organized a Georgian wine corner showcasing some 80 wines from 25 wineries.

From now on, local visitors to Cannes will be able to buy and taste Georgian wines in a specially arranged hall every day except Mondays and Fridays.

Demand for Georgian wines is growing in France and the company plans to expand imports by the end of this year to further promote Georgian wines.


To mitigate the impact of the New Crown global pandemic, the Georgian State Wine Board is providing shipments of wines produced by the country"s smaller wineries to potential importers they find.

Within the framework of this initiative, the State Wine Agency recently shipped 47 wine samples from 9 small wineries to the Netherlands. the samples were presented and tasted in November, organized by Ms. Mana Otmer, a Georgian wine importer.

Three tastings were organized, with over 30 representatives from the European wine industry in attendance