Recently, the private banking division of Italy's largest banking group, Union San Paolo Bank, released a survey report.
Image from: Italian Wine Network
According to the report, 6 out of every 100 collectors in Italy choose to invest in collecting fine wines. The appreciation value of fine wine investment is increasingly prominent in the collecting world and has surpassed the value of antique cars and motorcycles, ranking closely behind the jewelry and watches categories.
This report also reveals that the global wine auction market has an annual liquidity of around 500 million euros. Although this is slightly smaller than the art, jewelry and antique car categories for the time being, it is still a dazzling figure. Among the world"s major auction houses and the specialized wine auction houses in Italy, auction sales of fine wines have been growing steadily in recent years. The regional markets with the strongest demand for fine wine auctions are London, New York and Hong Kong.
While the overall investment market for fine wines is on the rise, Italian wine brands are taking a bigger and bigger part of it. This report shows that Italian boutique wines are now becoming strong rivals to French Burgundy and Bordeaux Grand Cru in the global wine auction market, especially in the Barolo region of Piedmont, Brunello di Montalcino in Tuscany and the Bolgheri region. The French boutique wines are no longer the only collectors' item in the world, as prices at auction continue to rise. Monfortino di Giacomo Conterno, Gaja, Bruno Giacosa, Biondi Santi, Soldera, Tignanello, Solaia, Sassicaia and Masseto are just a few of the fine Italian wines that have been sold at auction. Many Italian boutique wine brands such as Masseto are becoming increasingly popular with collectors around the world.