The 2020 coronavirus and U.S. tariff policies have created a great deal of uncertainty for the Spanish wine industry.
Image courtesy of: Penin Guide Spain
According to the Spanish Wine Market Monitor (OEMV), Spanish wine exports fell by 7% in the first half of the year and Spanish wineries are looking for new strategies and products to weather the storm. the same is true for the Flix Sols Avantis winery group, one of the largest wine export groups in Spain, whose main strategic targets for 2020 are the European market and the millennial generation.
The Asian market is still in a recovery phase, while the US market also has a significant impact on wine exports due to tariff restrictions. The situation throughout Europe is very similar to that of Spain, where the food channel is pulling the trend of Spanish wine consumption. Even though bars and restaurants have had to close, Europeans have not stopped consuming Spanish wine.
Today, millennials already make up 42% of wine consumers. Attracting European millennials is the key to success, as they grow older and come to recognize that Spanish wines are as good as those from France or Italy, says Flix Sols Ramos, export director. They want new, original wines that are more focused on flavor and the consumer experience, and no longer just on origin. As a result, new wine concepts will be a big success, wines that incorporate the different geographical regions of Spain or offer an innovative and interactive experience. As in the case of wines such as The Guv"nor, Mucho Ms and El Adivino, which are popular with the millennial audience in Europe (mainly in the UK, Germany, the Netherlands and Spain).
It is for this reason that the Flix Sols Winery Group was recognized as the best Spanish wine producer of 2020 at the 2020 AWC Vienna Wine Competition. The organizers believe that in such difficult circumstances, they have remained active in the international market and commended them for the quality of their wines and their innovative ideas.
The Vienna AWC Wine Competition is one of the largest wine competitions in the world, has been certified by the EU authority and is known as the European Wine Oscars.
Founded in 1952, Flix Sols Avantis is a family business with its own wineries in several Spanish appellations: Rioja, Ribera de Duero, Rueda, Valdepeas, La Mancha and Toro. Toro.) Their wines are sold in more than 115 countries/regions, their most important markets being the European Union, the United States, Russia and China.