The European Sustainable Wine Promotion was born from the joint efforts of the Italian Association of Wine Regions of Abruzzo and the Association of Wine Regions of Asti Barbera and Monferrato and the Regulatory Commission of the Appellation of La Mancha in Spain. The project, which started in 2020, will last for three years and will be promoted mainly in Mainland China and in the markets of Taiwan, Japan, Korea, Singapore and Vietnam.
Photo courtesy of: PR Newswire
EU-funded outreach activities
This ambitious project is funded by several programs of CHAFEA (Consumer, Health, Agriculture and Food Executive Agency) and is subject to Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information and promotion activities concerning agricultural products in the country and in third countries
The main objectives to be achieved are.
Increase awareness of wines bearing the European Protected Designation of Appellation (PDO) label among target markets.
Promote and emphasize sustainable European wines in these markets.
Protected Appellation Areas
The Protected Designation of Appellation (PDO) is based on the identification and certification of the product itself as having distinctive qualities. The uniqueness and quality of the product is due to the origin of the raw materials and the geographical environment in which the product is produced, as well as to the human factors involved.
The following are all participating institutions.
Abruzzo Wine Region Association.
Appellation Abruzzo Montepulciano
Abruzzo Trebbiano AOC
Abruzzo Cerasolo AOC
Association of Asti Barbera and Monferrato Wine Regions.
Albuñano legal production
Barbera Asti Guaranteed Appellation
Monferrato Curtis AOC
Asti. Dolcetto Appellation
Asti. Fraser Appellation
Asti. Appellation Grignolino
Boska B. Kasdinovo Malvasi Appellation
Niza Guaranteed Appellation
Castaño B. Monferrato Luce Guaranteed Appellation
Land of Afyeri Guaranteed Appellation
Regulatory Commission of the Appellation d"Origine de La Mancha.
AOC La Mancha