This past 2020 was not an easy year for the Ribera del Duero appellation, with 78.4 million appellation labels delivered, a decrease of 11.9% compared to 2019. This all stems from the complex situation that the hotel catering industry is suffering.
Image courtesy of: Penin Guide Spain
The structure of the D.O. Ribera del Duero appellation is such that, on the one hand, most of the wineries here are small and focused on producing high quality, differentiated wines. But on the other hand, these small wineries have little commercial structure and no distribution channels, and are highly dependent on the hotel and restaurant industry.
The D.O. Ribera del Duero appellation is aimed at the first-class hotel and restaurant industry, which happens to be the one most affected by the closure of the city and the various restrictions imposed during the year. For this reason, the appellation has supported the hotel catering sector during the past year with various projects and programs such as VolveremosABrinBAR, Cita con Ribera, Bebe, Brinda, Laugh, etc.
At the beginning of the closure, especially in April and May, when the impact of New Crown Pneumonia (Covid-19) was greatest, the percentage of deliveries of appellation markers decreased considerably. However, starting in July, a significant improvement began, especially in July, with an increase of 15.8%. This benign development was reflected in an average increase of 0.6% in the second half of the year in the delivery of appellation labels.