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May 30, 2022 View:

Distinguished wine capital becomes new OIV observer

In early September, the International Organization of Vine and Wine (OIV) held a video welcome meeting to celebrate the Outstanding Wine Capital (GWC) as a new OIV observer.

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In her welcome address, OIV President Regina Vanderlinde said: "As the international intergovernmental organization for science and technology, the OIV provides a comprehensive overview of developments in the global grape and wine industry. The OIV has a large international network of experts, and each observer contributes to the OIV's food for thought through their own field. This is essential to the OIV.

The Great Wine Capitals (GWC) is a global organization that organizes regular annual networking events between wine regions to promote tourism, wine education and wine trade. The organization's members are located in economically and culturally developed regions of the world, and currently comprise ten of the world's most prestigious wine regions, spanning both Old World and New World wine regions.

Since its inception in 1999, the Global Network of Distinguished Wine Capitals aims to provide visitors to these regions and cities with an opportunity to experience wine and to help its members give an international visibility to their cultural excellence, rich heritage and excellent geography.

It is important that this outstanding wine capital becomes an observer of the OIV, one of whose strategic objectives for 2020-2024 is to promote wine tourism on a global scale. During this meeting, Pau Roca Blasco, Director General of the OIV, and Catherine Leparmentier, Managing Director of the GWC, also presented the structure of their respective organizations and the advantages of their cooperation.