President Xi Jinping met with German Chancellor Angela Merkel, President of the European Council Michel and President of the European Commission Von der Leyen in Beijing on the evening of 14th by video. The Chinese and European leaders announced the official signing of the China-EU Geographical Indications Agreement.
Image from: Internet
It is understood that the geographical indications agreement signed between China and Europe is the first comprehensive and high-level geographical indications agreement negotiated by China. According to this agreement, 275 geographical indications, totaling 550 famous and well-known geographical indications, will be mutually recognized on a large scale between China and Europe. A large number of well-known geographical indications in China, such as Shaoxing wine, Liu"an Gua Piece, Anxi Tieguanyin and Helan Mountain East wine, have been protected by the EU, effectively preventing infringements such as counterfeiting.
At the same time, European champagne, Bavarian beer, Parma ham, olive oil from the Magina Mountains, etc. will also be protected at a high level and enter the Chinese market. These geographical indications will benefit thousands of products and production companies.
It is noteworthy that the geographical indications included in the agreement list by the Chinese side not only involve wine, tea, agricultural products, food, etc., but also involve traditional Chinese culture, such as Xuan paper, Shu brocade and other geographical indications of Chinese characteristics. Previously, the EU's geographical indications agreement only involved agricultural products, food and wine, and this is the first time that the EU has included such geographical indications in its agreement.
It is reported that the geographical indications protected by the agreement between China and Europe can not only obtain a high level of protection in each other, but also use each other's official geographical indications, which is conducive to the effective development of markets for relevant products. This is also the first time that the EU allows foreign GI holders to use their official marks through an agreement.
According to the person in charge of relevant departments in China, although China's geographical indication products are household names in China, there is still room for substantial improvement in their popularity and market share in Europe. The high level of treatment provided by the agreement will be conducive to the recognition of relevant Chinese products by EU consumers and further promote the export of relevant products to Europe; at the same time, it also provides legal protection to effectively stop counterfeiting and forgery of GI products.