For the first time in its 137-year history, South American wine giant Chilean winery Cheval Blanc is venturing into the spirits market.
Image from: Internet
The wine company, which produces the Red Devil wine brand, recently produced a spirits product called Pisco, inspired by its flagship wine label.
Chilean winery Dry Dew has partnered with branding and packaging design agency Appartement 103 to expand its portfolio by introducing Pisco spirits products to the Chilean market.
Dennis Isaac, head of new business development for Chilean winery Drylot, said: "I'm really happy to have the opportunity to work with the Appartement 103 team.
From the beginning, I felt that they were more than just a packaging design company, in fact, they were the ideal strategic partner we had been looking for to take on this huge and difficult challenge. We brought the vineyard's flagship brand, Diablo, into the spirits market. The scope of the project was amazing to realize, Appartement 103 combined its creativity with the DNA of the brand to produce an amazing result, the nascent Diablo Pisco spirits brand.
Pisco brandy is a brandy produced in Peru and Chile, although there is controversy about the birthplace of this spirit. It was developed by Spanish colonists in the 16th century as a substitute for the pomace brandy orujo imported from Spain.
Chilean Pisco must be produced in the two official regions of the country: Atacama and Coquimbo, which were established by the local government in 1931.
Diablo Pisco, a 35% alcohol product from Coquimbo, was first launched in Chile in early 2020 and has already exceeded expectations with more than 144,000 bottles sold since its launch.