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May 30, 2022 View:

Champagne sales start to pick up significantly in the UK in August

According to Nielsen, Champagne was hit the hardest during the embargo, but after several weeks of declining sales, the category began to rebound throughout August, ending the month with a 50% increase in sales.

Gemma Cooper, senior business partner, said: "Having seen champagne do so well this week (last week of August) (up 50%), Brits clearly see a reason to buy a bottle of champagne to celebrate as August draws to a close.