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May 30, 2022 View:

Château L'Oréal tops the list of the world's most influential wine brands

According to Liv-ex's latest 2020 Power 100, Domaine Leroy has emerged as one of the world's most influential wine brands, against a strong field of competitors (including the famous Domaine de la Romanee-Conti, or DRC, and the top five First Growths of the Bordeaux pyramid).

Image courtesy of: Brew Search Guide

After counting all the wines traded on the Liv-ex platform last year, Château Le Birch ranked in the top 50 in all categories, in terms of the number of bars traded, and has been in the top five of the list for three consecutive years (from October 1, 2019 to September 30, 2020).

Lehigh"s main competitor, DRC, however, blew up this year, coming in at No. 21 and dropping out of the top 10 for the first time since 2013.

Similarly, the top five Bordeaux Grand Crus also underperformed and have been on the decline since 2019, with only Chateau Haut-Brion remaining in the top 10. According to Liv-ex, price performance is the Achilles' heel for these estates.

Overall, the premium wine trading platform indicated that the market expanded further during the year, from 996 brands and 6,367 wines in 2019 to 1,420 brands and 8,735 wines in 2020.

In terms of price, regional market shares have generally changed, with Bordeaux and Burgundy declining, while Italy, Champagne and the rest of the world are trending upwards.

Among the top 100 brands, Italian wines saw the largest increase, up by nine to a total of 17. Four Italian worship wineries, Gaja, Sassicaia, Ornellaia, and Masseto, rounded out the top ten.

Champagne also improved in the ranking, with Dom Perignon and Louis Roederer on the list of the top 10 most influential brands.

Overall, 2020 was a bumper year for fine wine. The trading platform had concluded in its year-end fine wine market report that premium wines have largely surpassed the standards of some of the world's top markets.