Francisco Martnez Arroyo, minister of agriculture, fisheries and rural development of Castilla-La Mancha, said last week that according to data on wine exports from January 2020 to August 2020, higher quality and more affordable wines being sold have increased in price by 7% compared to the same period last year, while Wine sales totaled about 1 billion liters, a decrease in sales compared to the same period last year.
Image courtesy of: Penin Guide Spain
In addition, although he believes that the market as a whole is currently experiencing unprecedentedly difficult times, he continues to ensure an increase in the production of wines protected by the appellation. At the same time, he said that the ongoing promotions for better quality and more affordable prices are beneficial for all, and that after months of vigilance in Castilla-La Mancha, the regional government has made a clear commitment to the quality of the wines, so that all segments of the chain can be profitable.
This is why the Castilla-La Mancha government took two major decisions before the harvest season: on the one hand, it decided that the grapes entering the winery should not be less than 9 degrees alcohol, and that they were committed to improving the quality of the wines rather than continuing to pursue larger yields; on the other hand, it reduced the yield per hectare and put more effort into viticulture.
Recently, the D.O. Almansa appellation in Castilla-La Mancha has changed its label and created a new advertisement. Francisco Martínez Arroyo also pointed out the specificity of the D.O. Almansa region, where the main indigenous variety, the Garnacha Tintorera, is very distinctive. Today, the wines produced from this grape are becoming increasingly popular and their sales have broken records in recent years, with more than 6 million bottles bottled and around 12 million euros in sales by 2019. Around 80% of the wines from the Almansa appellation are exported and are sold at higher prices on the international market.
According to a report by Francisco Martnez Arroyo, 2.6 million euros in aid will be available in December to help all new winegrowers in the Castilla-La Mancha region who want to join the appellation to carry out promotional activities like the D.O. Almansa appellation.