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May 30, 2022 View:

Burger King opens beer sales

Not long ago, Burger King added an alcohol-free beer option to its menu in Sweden and Denmark. The beer is called The King's Cup and is brewed by Burger King in collaboration with Danish craft beer brand Mikkeller.

In terms of packaging design, the beer will feature the iconic Mercilus cartoon character dressed in a Burger King uniform. The founders of Mechelle Beer said they hope to reach more consumers through this collaboration.