According to Valoritalia, the Italian quality rating agency, the total number of Guaranteed Appellation Designation (DOCG) neck labels issued by the Consorzio del vino Brunello di Montalcino in 2020 is 9 million. The DOCG guarantees a total of 9 million appellation labels.
Image from: Italian Wine Network
In other words, 9 million bottles of Brunello di Montalcino DOCG Guaranteed Appellation dry red wine will be released for sale in 2020, based on the one-bottle-one-label principle. This represents a 12.2% increase over the number of Brunello Guaranteed AOC reds placed on the market in 2019 and a 4.3% increase over the average annual volume of this type of wine placed over the past five years. In addition, more than 4.1 million bottles of Rosso di Montalcino DOC AOC dry red wine will be released in 2020, a slight decrease of 1% compared to 2019.
Brunello"s 2020 release is mainly the 2015 vintage. Brunello's 2015 vintage was recognized as an outstanding vintage by both local Italian and international wine critics. 2015 Brunello's sales in the first sales season after its release increased by 53% and 32% respectively compared to the previous two years. 2021 will see the release of a large number of 2016 Brunello dry wines, an exceptional vintage no less than 2015. It was revealed that during November and December 2020, the appellation association received 2.7 million applications to print the DOCG neck label alone, indicating that 2.7 million bottles of 2016 Brunello are already about to be released earlier this year.
Fabrizio Bindocci, President of the Brunello Wine Region Association, said: "The New Crown epidemic has brought about the most difficult period in the history of the wine industry. But we were fortunate to have two consecutive excellent vintages. The great 2015 vintage consolidated Brunello's position as one of the world's greatest wines and saved our appellation from the recession in terms of economic gains. The overall revenue of the appellation for 2020 is now looking positive. If the general environment is normal, the appellation's revenue growth in 2020 will be more than double.
The Brunello Wine Region Association currently has 212 member wineries, with a combined annual wine production of 98.2% of the entire region and a combined vineyard area of over 4,300 hectares, of which 3,150 hectares are DOCG and DOC, including 2,100 hectares of Brunello di Montalcino DOCG vineyards, 500 hectares of Rosso di Montalcino DOC vineyards, 50 hectares of Moscadello di Montalcino DOC vineyards, and 480 hectares of SantAntimo DOC vineyards. Montalcino DOC vineyards, 50 hectares of Moscadello di Montalcino DOC vineyards, and 480 hectares of SantAntimo DOC.