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May 30, 2022 View:

Bordeaux's Pocahontas fined 300,000 euros for falsely promoting wines

Bordeaux-based Château Pauillac and Château Liguan were recently found guilty by the court of misrepresenting their wines and were each fined 300,000 euros, and the directors of both companies were also fined 30,000 euros.

Image courtesy of: Wine Business Watch

A Bordeaux court recently ruled that two companies, Chateau Ducru Beaucaillou and Chateau Lagrange, were operating illegally. The French press pointed out that these two estates are big names from the Médoc and Saint-Julien-Becheville (Gironde) respectively. They were prosecuted for false advertising and fined 300,000 euros.

Château Pauillac had stated in their corporate communications that one of their wines was made separately from the rest of the company"s wines and from a specific vineyard, however this was not the case. In the end, Château Pauillac was sentenced to a fine of 300,000 euros, of which 150,000 euros were suspended. The directors were fined €30,000, including €20,000 suspended.

Château Liguan has been accused of fraudulent use of PDO (Protected Designation of Origin). Media in the region reported that in 2012 the company mixed original wines from both the Haut-Medoc and Saint-Julien appellations in several wines. Its company's defense attorney argued that this practice did not have a defective impact on the quality of the wines' products. In the end, the company was fined 300,000 euros, including a suspended sentence of 200,000 euros, and its directors were sentenced to the same fine as Château Pocahontas of 30,000 euros, including a suspended sentence of 20,000 euros.