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May 30, 2022 View:

Australian winery Fourth Wave launches range of plant-based wines

Australian winery Fourth Wave has launched a range of plant-based wines called Hello, which are aimed at millennial vegans.

Image from: Internet

Keen to capitalize on the growing health trend and the increasing adoption of plant-based diets, winery Fourth Wave has launched a range of very friendly wines to appeal to health-conscious consumers.

Free of animal-based clarifiers such as casein and gelatin, the range includes Pinot Noir, Pinot Grigio, Syrah and Rosé wines with popular vegetal labels designed by Denomination, all four wines have a suggested retail price of A$13.99.

Nicholas Crampton, owner of winery Fourth Wave, says: "It's important that our department, like others, respond to the plant-based movement in a modern, cool way. Hello plant-based wines are consumer-friendly wines that happen to be a vegan preference. We want everyone to feel the love.

Rowena Curlewis, CEO of beverage branding specialist Denomination, says:We want to embrace all wine lovers without alienating vegans, so the message on the Hello plant-based wine labels before and after is friendly and clear.

She added: We must remember that many wines are not suitable for vegetarians for people who do not understand the production process of wine. The range will be launched first in Australia and New Zealand, with the hope of expanding the brand to the European and UK markets next year.